Albania’s natural beauty, food and captivating Ottoman heritage (the region was a firm fixture of the vast, Islamic empire for more than 500 years) is being discovered by more and more UK travellers.
“We’ve seen interest rising in trips to Albania, which is why we launched new multi-activity holidays there this year,” says Emma Heywood, of Undiscovered Balkans, a UK tour operator specialising in activity holidays in the Western Balkans. “The take-up’s been even better than expected, including from families with younger kids.”
Visitors are looking past the troubled history of the 20th century and derogatory Hollywood…