Many in the Balkans region have long mistrusted artificial cooling methods. In some areas, away from the tourist hot spots, people even avoid chilled drinks and ice cream for fear of catching a cold.
Blistering summer temperatures like the ones seen this week are altering those attitudes, analysts say and data show. That is good news for air-conditioning suppliers. But it is raising concerns about the impact of growing consumption on a fragile power grid.
On July 16, Kosovo energy supplier KESCO issued a warning to customers to limit power consumption because it was having to import 1 million euros’ worth of power per day from its…
