The Western Balkans are an innovation hub. When the World Bank and the European Union partnered in 2020 to bolster small and innovative Western Balkan companies’ investment readiness, the idea was to help them expand their market beyond national borders with intensive in-person mentoring and tailored trainings.
As the pandemic drastically constrained global economic activity, some of the companies saw the program as a lifeline through the period of lockdowns and collapsing sales. For others, the program was an eye-opener, leading to new digital solutions which broadened their client base and expanded sales. The activity…
